Our Approach

    Financial leadership built for owner-operators

    Most owners doing $1M to $20M are flying blind on their numbers. Not because they are careless. Because nobody ever built them a finance function.

    Your books tell you what happened. Your CPA keeps you compliant. Neither one tells you what your margin should be, what your business is worth, or when to sell.

    That is the gap we fill.

    We work with three kinds of businesses. Home services: plumbers, electricians, roofers, HVAC, general contractors. Medical and dental practices and groups. Agriculture: farms and ranches. Owner-operators, $1M to $20M in revenue.

    The typical home services contractor runs a 5 to 8 percent net margin. The top quartile clears 13 percent.

    Source: ACCA Financial Benchmarking Study, 2024.

    That gap is not luck. It is job costing, pricing discipline, and seeing your numbers early enough to do something about them.

    01

    Fractional CFO

    A real finance function without a full-time CFO salary. Monthly forecasting, margin analysis by job or location, cash planning, and reporting your lender will actually accept. You get the numbers, and you get someone to walk through them with you.

    02

    Business valuation

    Know your number before a buyer tells you what it is. Independent valuation built on real transaction comparables, not an internet multiple. Useful for a sale, a partner buyout, an estate plan, or just knowing where you stand.

    03

    Exit planning

    Most owners start two years too late. Value gets built before the listing, not during it. We find what drags your multiple down, fix it, and go to market when the business is ready.

    04

    Sell-side M&A

    Representation from an advisor who has sat at the table. Our founder, Dylan Bastian, spent four years at a boutique investment bank working sell-side transactions, on businesses from $20M to $230M in revenue. In a sale, the buyer has advisors. You should have one too.

    05

    Buy-side M&A

    Buying a competitor or a bolt-on. Diligence, valuation, and deal structure, so you do not inherit someone else's problems at full price.

    We also advise on ESOPs, and bring dedicated bookkeepers in-house for clients who need the day to day handled. Bookkeeping is also available on its own, starting at $400 a month. For a closer look at the CFO engagement, see what a fractional CFO actually does. For industry-specific work, see our page on agriculture.

    Common questions

    What does a fractional CFO actually do?
    A CFO owns the forward-looking side of your finances. Forecasting cash, analyzing margin, pricing work correctly, preparing for lenders or buyers, and telling you what the numbers mean. A fractional CFO does that same job on a part-time basis, so you get the thinking without the full-time salary.
    How is a fractional CFO different from a bookkeeper or a CPA?
    Bookkeeping keeps the record accurate and current. Your CPA handles tax strategy and filing. CFO work uses both to decide what happens next: forecasting, pricing, margin, and the calls that shape the year ahead. Three different jobs, and a growing business needs all three. We do the bookkeeping and the CFO work, and we work alongside your CPA.
    When does it make sense to bring in a fractional CFO?
    Usually when one of four things is true. You are growing and cash feels tighter instead of easier. You cannot tell which jobs, locations, or providers actually make money. You are thinking about selling in the next one to five years. Or you are about to borrow, and your reporting is not ready for a lender.
    What size business do you work with?
    Owner-operators doing $1M to $20M in revenue. Below that, bookkeeping on its own is usually the right starting point, and we do that too. Above that, you are ready to hire a full-time CFO, and we will tell you so.
    What industries do you focus on?
    Home services, medical and dental, and agriculture. Contractors, practices, farms and ranches. We stay narrow on purpose. Job costing for a roofing company, a DSO offer on a dental practice, and a land versus operating entity question on a farm sale are three different problems, and general advice does not solve any of them well.
    What does it cost?
    Fractional CFO work runs on a fixed monthly retainer, quoted once we understand the scope. Valuation and M&A work is quoted per engagement. Bookkeeping starts at $400 a month. You will get a number before any work starts. No hourly billing and no surprise invoices.
    How do we get started?
    We talk for thirty minutes. You tell us what is going on in the business and what is keeping you up. We will tell you honestly whether we can help, and if we cannot, who you should be talking to instead. If it is a fit, we send a scope and a fixed price.

    No pitch and no pressure. Just a straight conversation about where your numbers are.

    Request Discovery Call